Month: June 2024

BY
OREGBEMHE OKHUOFU BENEDICT*

INTRODUCTION:
1.1. Promotional adverts in the Nigerian Telecoms Industry have become prevalent in Nigeria with the advent of Global Systems for Mobile Telecommunications [GSM]. It has become the latest means and tactics used by telecommunication companies to secure the attention of Nigerians into subscribing to their networks. These telecoms companies promise subscribers all sorts of items and gifts with a view to out-do each other. Nigerians participate in these promos but still doubt if winners actually get what they win.
1.2. Most of the time, a subscriber receives an unsolicited commercial call at odd hours trying to sell a product or urging a subscriber to participate in a promotion or a text message offering thousands of products and services or to participate in a quiz to win prizes or gifts. All of these unsolicited commercial and nuisance calls and messages can be very frustrating and annoying.
1.3. A consumer is a person who buys goods or services for personal, family, or household use with no intention of resale; a natural person who uses product for personal rather than business purposes.1. Every nation of the world protects its consumers against the exploitative nature of manufacturers or capitalists whose main entrepreneurial tendencies are driven by profits or gains. This protection is normally through the legal instruments within the State and bilateral agreements between States protecting inter-state consumption of goods and services.
1.4. Consumer protection consists of laws and organizations designed to ensure the rights of consumers as well as fair trade competition and the free flow of truthful information in the marketplace. The laws are designed to prevent businesses from fraud or unfair practices
*LL.M. (UNILAG), BL, (Nig. Law Sch.) LL.B (Hons) (UNIBEN), Partner, Benfield Attorneys and Solicitors, Legal Practitioners & Arbitrators, Email: b.oregbemhe@benfieldattorneys.com, www.benfieldattorneys.com, Phone No. 08036986158
1 See Black’s Law Dictionary, Ninth Edition, pg 358.
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and provide additional protection for the weak. Consumer protection laws are a form of government regulation which aims to protect the rights of consumers. For example, a government may require the disclosure of detailed information about products. Consumer protection law is considered an area of law that regulates private relationships between individual consumers and the businesses that sell goods and/or provide services. Consumer protection covers a wide range of topics, including but not necessarily limited to, privacy rights, unfair business practices, fraud, misrepresentation and other consumer/business interactions2
1.5. In the United Kingdom, companies and organisations are permitted by law to make live marketing calls to customers and would-be-customers. However, such companies and organisation cannot make such life marketing calls if the customer had previously told them that he or she does not want to receive calls from them, or the customer registers his or her number with the Telephone Preference Service (TPS) or Corporate Telephone Preference Service (CTPS). In Nigeria, promotion adverts must be in line with the laws and regulation governing advertisements in Nigeria and must comply with the procedural approval before going public or being sent out to subscribers or customers.
2.0. THE RELATIONSHIP BETWEENTELECOMS OPERATORS AND SUBSCRIBERS
2.1. The relationship between a subscriber and a telecoms operator is contractual. The Court of Appeal held in the case of NJIKONYE v MTN NIGERIA TELECOMMUNICATIONS LTD3. Once a subscriber purchases a Subscriber Identification Module Pack (hereinafter referred to as the SIM Pack) from any of the telecoms operators, a contractual relationship is thereby established. The contractual relationship between the subscriber and the telecoms operators is subject to the terms and conditions contained in the SIM pack issued to the subscriber at point of purchase. The subscriber through the regular purchase of airtime and calls, keep the above contractual relationship alive. The said telecoms operator, by crediting the value of the airtime so purchased to the SIM card of the subscriber also acknowledges the existence of the contractual relationship. Furthermore, the telecoms operators impliedly warrant and assure the subscriber’s access to the network unhindered. However, in Nigeria, this is not always the case as
2 Wikipedia
3 (2008) 9 NWLR (1092) 339
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subscribers often times have difficulties accessing their telecoms operators’ network due to network congestion and unavailability.
2.2. A subscriber is entitled to enforce the terms and conditions contained in the SIM Pack imposed by the telecoms operator(s). Once any of the terms and conditions contained in the SIM Pack are breached, the subscriber can directly sue the operators for breach of contract and not through the Nigerian Communication Commission4. However, the Subscriber may if he so chooses seeks redress through the instrumentality of the NCC in accordance with the NCC lay down procedure.
3.0. REGULATORY AGENCIES AND THEIR ENFORCEMENT POWERS IN THE ADVERTISED TELECOMS PROMO IN NIGERIA
A. REGULATORIES AGENCIES
3.1. Section 3 (1) Nigerian Communications Commission Act5 established the Nigerian Communications Commissions (hereinafter the NCC) with responsibility to regulate communication industry/business in Nigeria by the issuance of operating licence and sundry functions. The protection and promotion of the interests of consumers against unfair practices including unfair advertisement of promo by telecoms operators is one of the core functions of the Commission.
3.2. The Nigerian Communications Commission Act and the Nigerian Communications (Enforcement Processes, etc) Regulations 2005 empowered the NCC to make guidelines for minimum standards and requirements in respect of advertisements and promotions of products and services by the telecoms operators in Nigeria6. The NCC pursuant to the above regulatory powers made and published the Nigerian Communications Commission Guidelines on Advertisements and Promotions (hereinafter the Guidelines). Article 2 of the guidelines defined advertisement as follows;
“Advertisement” means any message, the content of which is controlled directly or indirectly by the advertiser, expressed in
4 Njikonye V MTN Nigeria Telecommunications Ltd (2008) 9 NWLR (1092) 339
5 CAP N97 LFN, 2004
6 Section 8 (1), Nigerian Communication (Enforcement Processes, etc) Regulation 2005 provide, the Commission may from time to time, for the purposes of protecting consumers and ensuring ethical marketing and promotional standards by licensees, publish guidelines specifying inter alia minimum standards and requirements in respect of advertisements and promotions of products and services by licensees
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any language and communicated in any medium with the intent to influence their choice, opinion or behavior.’’
While promotion is defined in the said guideline thus;
“Promotion” means any message, the content of which is controlled directly or indirectly by the advertiser, expressed in any language and communicated in any medium with the intent to influence their choice, opinion or behavior in order to receive a reward or benefit.’’
3.3. It is crystal clear from the above definitions that the contents and forms of an advertisement and promotion are solely for the telecoms operators carrying out the promotional advertisement. However, in line with the regulatory and supervisory powers of the NCC in prescribing minimum standards and requirements for promotional advertisements in the telecoms industry in Nigeria, Article 3 of the guidelines laid down the minimum standards and requirements of promotions and advertisements that the telecoms operators must comply with. These minimum standards and requirements are made mandatory and must be complied with at all time if the promotional advertisement must be approved by the NCC.
3.4. The minimum standards and requirements require an operator to attach a detailed report of the advertisement clearly specifying the goods and/or services and the target consumers. The operator shall, if the goods and services on which an advertised claim or representation depends can be tested by survey or data, provide such data which must be reasonably competent and reliable, reflecting the true and accepted principles of such research. The operator must adhere to set standards for quality and grade of service set by the Commission. The operator must also adhere to the set standards on telecommunications products and equipment that are manufactured, imported or sold in Nigeria. The operator shall also adhere to any other standards or requirements of a specific or general nature that may be specified from time to time by the Commission7.
3.5. An operator wishing to make a promotional advertisement after complying with the minimum standards and requirements shall apply, attaching a detailed report of the promotion clearly specifying the goods and/or services and the target consumers to the
7 See Article 3 (a) i, ii, ii,iv &v of the Nigerian Communications Commission Guidelines on Advertisements and Promotions (hereinafter the Guidelines)
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NCC within seven days for approval8 before going public. The approval if granted must be registered with the Consumers Protection Council9 (CPC) within three days of the launch of the promotions10.The philosophy behind the above is to enable the NCC and the CPC prevent exploitation of the consumers of the operators’ products and services. The vending powers of the regulatory agencies are to nip in the bud any abuse such operators may perpetuate on consumers and the general public. It is to enforce complete disclosure of information, free flow of truthful information and prevent unfair practices, fraud and misrepresentation about the prizes and goods to be won. The regulatory agencies must approve the contents of the advert before it is aired or published and advertised to the public.
3.6. In cases where operators wished to give out prizes ranging from cars, houses, aero plane, cash prizes, etc, the existence or availability of these prizes must be ascertained and verified by the NCC and the CPC before approval is granted. For example, for an advertised promotion promising subscribers a new brand aero plane to be approved and registered with the relevant government agencies, the necessary documentation must be exhibited. In the above example, the NCC and the CPC must see to the availability of the aero plan or request for the production of contractual documentations between the telecoms operator involved in the promotion and the aviation company engaged to manufacture the aero plane. The specification, grade, nature, size, type and operating capacity of the aero plane must be certain, and genuine efforts must be in place to produce and/or manufacture it. The NCC and the CPC must liaise with the Nigerian Civil Aviation Authority in this regard before approval and registration respectively because matters of aviation are within the statutory supervision and control of the NCCA11. The above procedure is not always the case as all sort of telecom promos are aired without the necessary approval and clearance from the NCC and CPC.
3.7. The Advertising Practitioners Council of Nigeria Regulations, Procedures and Monitoring states thus;
8 See Article 4 (i) (iii) of the Guidelines. Section 8 (2) of the Nigerian Communication (Enforcement Processes, etc) Regulation 2005 says, Every licensee shall obtain the prior written approval of the Commission in respect of the contents and representations contained in any promotion of products or services whatsoever and howsoever, the failure to obtain such required approval shall constitute a contravention under these Regulations.
9 The Consumer Protection Council (CPC) was established pursuant to section 1 of the Consumer Protection Council Act, CAP C25, LFN, 2004
10 See Article 4 (v) of the Guidelines,
11 Section 31 Civil Aviation Act, CAP C13, LFN 2004
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‘’All consumer promotions are required to be verified by the Advertising Standards Panel (ASP). When applications are made for the verification of any consumer promotion, the promotional items offered prospects in the promotions is/(are) to be assembled for the ASP’s verification, to ascertain that what is being promised consumers by the advertisers/promoters are actually on ground before approval is given to any promotion. This ensures that the consumers are not deceived.’’ (Emphasis supplied)
3.8. It is clear from the above that the existent of the promotional items must be verifiable and certain. This is to prevent fraudulent, dishonest and untrue promotional advertisements.
3.9. There is clear distinction between promotion and lottery in the telecommunication industry in Nigeria. The popular ‘’BUY ONE, GET ONE FREE’’ where subscribers are asked to purchase a particular call credit and get certain percentage is an example of ‘’promo’’. However, when the promoter/advertiser selects winners through lot, scheme etc; it therefore becomes a promotional lottery. Example of promotional lottery is when a telecoms operators promises items (such as cash prizes, cars, aero plane, etc) to be won by the subscribers by luck or chance. In the above instance, the operators benefits from the increase in purchase of its products and services during and after the ‘’promo’’ however, Section 57 of the National Lottery Act defined Lottery to
“includes any game, scheme, arrangement, system, plan, promotional competition or device for the distribution of prizes by lot or chance, or as a result of the exercise of skill and chance or based on the outcome of sporting events, or any other game, scheme, arrangement, system, plan, competition or device, which the President may by notice in the Gazette declare to be lottery and which shall he operated according to a license;
3.10. When the promotional advert is tantamount to a lottery, the promoter/advertiser shall register with the National Lottery Regulatory Commission12 for a permit and/or licence13.
12 Section 1 National Lottery Act, CAP LFN, 2004
13 Section 17 National Lottery Act, As from the commencement of this Act, the operation of the business of a national lottery or any lottery, by whatever name called, shall be subject to a License granted by the President upon recommendation by the
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4.0. ENFORCEMENT POWERS OF THE REGULATORY AGENCIES
4.1. The NCC, CPC, National Lottery Regulatory Commission, Advertising Practitioners Council of Nigeria regulate and enforce compliance with the laws and regulations for promotional adverts in telecoms industry and general advertisements in Nigeria. The above mentioned regulatory agencies may on their own initiative or on application by an aggrieved consumer commence enforcement for any breach of any of the regulations or terms and condition imposed on certificate for grant for the promotional adverts. The sanctions to be imposed on defaulting operators include but not limited to (1) fines (2) penalty, (3) withdrawal of licence/permit (4) institution of civil proceedings, etc.
4.2. One may ask what the NCC, CPC, Advertising Practitioners Council of Nigeria (APCON) and other regulatory agencies are doing about the unsolicited commercial and nuisance calls in the form of advertisement by telecoms companies and Tele-Marketers in Nigeria. The above cited laws and regulations mandated all telecoms companies operating in Nigeria to register the contents of any advertisement with the relevant agencies before going public with any promotional adverts. However, it would be observed that the laws and regulations are honoured more in the breach by the telecoms companies. It is argued that making a direct and unsolicited commercial and promotional calls and text messages to a subscriber without the approval of the relevant regulating agencies is a breach of the laws for which a violator is liable to punishment and necessary sanctions.
5.0. RIGHTS OF CONSUMERS
5.1. It is argued that consumers of telecoms services are entitled to the right to be given the facts needed to make an informed choice, right to be protected against dishonest or misleading advertisement and the right to get truthful and honest information about the promotional items. This is aim at preventing fraudulent and unwholesome practices by the advertisers/promoters of these services.
5.2. A subscriber winner in an advertised telecoms promo is entitled to sue for the ‘’prize’’ in the event that the ‘’promoter’’ fails, refuses and neglects to hand over the ‘’prize’’ to the winner(s). The subscriber winner can base his action on breach of contract and enforce performance on the part of the ‘’promoter’’. The promotional advert is tantamount to an
Commission and compliance with the provisions of this Act or any regulations made pursuant thereto. The various State Lottery Commission also grant permit/licence within their jurisdiction.
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offer made to the whole world and acceptance of the offer is participating in the promo, see CARLILL V CARBOLIC SMOKE BALL COMPANY [1893] Q.B. 256. The existence of the contract is more pronounced under the telecoms promo by the act of the promoter ‘’picking or selecting’’ a winner either by ‘’a lucky dip’’ or by ‘’lot or chance, or as a result of the exercise of skill and chance or based on the outcome of sporting events, or any other game, scheme, arrangement, system, plan, competition or device.’’
5.3. However, the subscriber winner can through the NCC, CPC, National Lottery Commission enforce performance by the promoter. The above agencies may withdraw the licence issued to the telecommunication to operate or refuse to approve its application for permission for promo. They can compel the promoter to deliver or hand over the ‘’prizes’’ to the subscriber winner(s) and use all legitimate means within their disposal to compel the promoter including civil proceedings.
5.4. A subscriber is entitled to his privacy and one would venture to say that receiving unsolicited commercial and nuisance marketing or promotional calls at odd hours is tantamount to a violation of this right. A right to privacy carries with it a right not to be unduly and unnecessarily disturbed.
6.0. UNSOLICITED COMMERCIAL CALLS AND SMS MESSAGES ADVERTISING GOODS AND SERVICES.
6.1. In the United States of America, the Telephone Consumer Protection Act of 199114 (TCPA) which was passed in 1991 restricts telephone marketing or solicitations. The TCPA 1991 prohibits telemarketer(s) from unsolicited commercial calls and/or text messages if the recipient asked not to be called or sent a text message. In the event of violation of the TCPA, a subscriber may sue for damages for violation and may also seek an injunction against the telemarketer(s). Section 227 of the TCPA 1991 of the United States of America states in part thus;
‘’ It shall be unlawful for any person within the United States–
(A) to make any call (other than a call made for emergency purposes or made with the prior express consent of the
14 Public Law No. 102-243, 105 227
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called party) using any automatic telephone dialing system or an artificial or prerecorded voice-
(i) to any emergency telephone line (including any `911′ line and any emergency line of a hospital, medical physician or service office, health care facility, poison control center, or fire protection or law enforcement agency);
(ii) to the telephone line of any guest room or patient room of a hospital, health care facility, elderly home, or similar establishment; or
(iii) to any telephone number assigned to a paging service, cellular telephone service, specialized mobile radio service, or other radio common carrier service, or any service for which the called party is charged for the call;
(B) to initiate any telephone call to any residential telephone line using an artificial or prerecorded voice to deliver a message without the prior express consent of the called party, unless the call is initiated for emergency purposes or is exempted by rule or order by the Commission under paragraph (2)(B);
(C) to use any telephone facsimile machine, computer, or other device to send an unsolicited advertisement to a telephone facsimile machine; or
(D) to use an automatic telephone dialing system in such a way that two or more telephone lines of a multi-line business are engaged simultaneously.’’
6.2. The constitutionality of the TCPA was challenged in the case of Moser v. FCC 15and the court upheld its constitutionality. In the case of Moser v. FCC (supra), the Court of Appeals, 9th Circuit held thus;
‘’The provision in the Telephone Consumer Protection Act of 1991 banning automated, prerecorded calls to residences is content-neutral. Congress adequately demonstrated that such
15 46 F.3d 970 (9th Cir. 1995)
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calls pose a threat to residential privacy. The ban is narrowly tailored to advance that interest, and leaves open ample alternative channels of communication. Thus, it does not violate the First Amendment.’’
6.3. See also the case of Destination Ventures Ltd. v. FCC16. The TCPA 1991 applies to unsolicited Short Message Service (SMS) advertising the commercial availability of goods or services. In the United State of America, an unsolicited commercial calls and text messages are unlawful and a breach of the law. In this regard, anybody whose right to privacy had been violated by unsolicited commercial calls or text messages is entitled to sue under Section 227 (3) (a), (b), (c)17. However, it is permissible to make a live call as the law only prohibits automatic telephone dialing system or an artificial or pre-recorded voice. The United States of America famous pizza chain Papa John’s is currently facing a $250 million class action in lawsuit for sending illegal commercial text messages to customers in violation of the TCPA 1991. The commercial text messages are alleged to have been sent by pizza franchises to Customers without their consent.
6.4. In India, the Telecom Regulatory Authority of India (TRAI), under The Telecom Unsolicited Commercial Communications Regulations, 2007 (4 of 2007) amended by The Telecom Unsolicited Commercial Communications (Second Amendment) Regulations, 2008, (No. 3 of 2008) had barred unsolicited commercial calls and text messages between 9pm and 9am and has also barred Tele-marketing firms from making commercial calls or sending commercial text messages to Subscribers who had registered their numbers with a “national do not call” (NDC) list. The India Regulatory Authority imposed heavy fine on defaulters. In the United Kingdom, Tele-Marketers are barred from commercial live call if a customer or a subscriber has previously indicated that he or she does not want to be called or he or she registers his or her number with the Telephone Preference Service (TPS) or Corporate Telephone Preference Service (CTPS).
6.5. However, in Nigeria, there are no specific regulatory guidelines in respect of unsolicited commercial calls and texts messages and Tele-Marketers and Telecom Providers bombard Subscribers with unsolicited commercial and nuisance calls and text messages
16 46 F.3d 54 (9th Cir. 1995)
17 Public Law No. 102-243, 105 227
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even at odd hours. These calls and text messages, as stated earlier are annoying and frustrating due to their frequency and timing.
7.0. CONCLUSION
7.1. In conclusion, if the necessary governmental agencies involved in regulating adverts in Nigeria are up to their responsibilities by enforcing strict compliance with the laws and regulations, the telecoms industry will be better sanitized and the consumers protected against fraudulent and unfair practices. The National Assembly should enact an Act in line with the US CTPA 1991 so as to protect the privacy of consumers against unsolicited commercial calls and text messages. In the alternative, the NCC should pursuant to the provisions of the Nigeria Communications Commission Act make and publish guidelines in respect of unsolicited advertisements in the form of unsolicited commercial calls and text messages by telecom companies and Tele-Marketers in Nigeria. Nigeria is one of the largest users of telecoms products and services in Africa and the world at large and her legal regime should be in line with the international best practices in the communications industries and advertising.

Introduction:
In telephony, dropped calls may be due to the service providers’ fault, local environment constraints, and cell phone problems. On the part of the service provider, dropped calls might result from inadequate radio coverage either in the downlink or uplink connection capacity of the provider. The radio coverage of a telecommunications company is the geo-graphical location where the station communicates or receives signals. Radio station cover-age depends on certain factors, such as the topography of the area, buildings, technology, radio frequency and the connectivity of the subscriber. Some radio frequencies penetrate better than others and provide better signals, and effective and efficient radio stations, inter alia, are a function of a taller antenna masts, higher power transmissions, and better quality antennas.
In mobile telephony, uplink and downlink are different in frequency transmissions. Uplink means the transmission of frequencies or signals from a mobile cell phone to a Base Station while downlink is the transmission of frequency or signals from a Base Station to a mobile cell phone. Dropped calls may occur as a result of low frequencies or signals transmission in the uplink or downlink or an external interruption in the communications between the Base Station and the mobile device.
A Base Station communicates with cell phones in order to place a phone call. The cell phone automatically connects to the nearest tower when a call attempt is made and continues to communicate with that tower as long as it remains the closest one within range. If the person making the phone call is on the move, i.e., travelling, walking, or driving, then, the call will likely move out of the range of the closest tower and a handoff will automatically occur to move the call to the new closest tower.
In the above scenario, the handoff will occur without a problem, but occasionally, there will be a complication and the call may be dropped during the handoff. This complication could be due to extreme cell traffic on either one of the towers, glitches in the backend software,
1 Benedict Oregbemhe, Partner, Benfield Attorneys and Solicitors, +234 8036986158, www.benfieldattorneys.com, b.oregbemhe@benfieldattorneys.com, Lagos, Nigeria.
power outages and encounters with a “dead zone”. A “dead zone” in the telecoms industry means an area with no reception available from the Base Station.2
On the other hand, the local environment in which we live also contributes to the incidence of dropped calls. The type of construction materials used in our houses or offices contribute to bad reception.3 The cell phone itself may be the cause of dropped calls. A cell phone with a damaged antenna, will likely experience poor cell phone reception, data loss and frequent dropped calls. A cell phone with a low battery will likely have a high degree of dropped calls. A sub-standard cell phone may experience difficulties in connecting or communicating with the cell tower to continue or sustain a phone conversation. The dropped calls may be as a result of the inability of the cell phone antenna to connect or communicate with the cell tow-ers for an effective phone call.4
Undelivered text messages
Several reasons account for undelivered text messages. These reasons include; when the cell phone is turned off, or within a dead zone area, is damaged and unable to connect or communicate with a cell tower, or is out of range of a cell tower. A text message will not be delivered if the recipient number is invalid or does not exist, or if the telecoms operators’ filters are applied due to local regulations,5 or if the telephone line has been de-activated due to improper registration or documentation etc. When a text message is sent or initiated, the telephone service provider holds the text message until it is able to connect with the recipient cell phone number to deliver the text message. If the text message remains undelivered for a certain amount of time, depending on the time limit of the service provider, the text message will be abandoned and undelivered.
In both dropped calls and undelivered text messages discussed above, the subscriber tacitly confers a benefit on the telecoms service provider, i.e., the expenditure of money in that the service provider deducts the airtime or call credit of the subscriber for the entire time when the call was dropped or as a result of the text message remaining undelivered. The maker of a phone call intends to communicate or connect with the call recipient and the value or benefit conferred on the telecoms service provider is the utilisation of the caller’s airtime or call credit. If the subscriber’s airtime or call credit is deducted by the telecoms service pro-
2 Jeff, “Causes of dropped calls and how to fix them”, 26 October 2012, http://www.ubersignal.com/blog/causes-of-dropped-calls-and-how-to-fix-them accessed 19 Febru-ary 2018.
3 Ibid
4 Ibid
5 Edwin Carvalho, “SMS 101: Why Messages Fail to Deliver”, 23 September 2015, https://www.nexmo.com/blog/2015/09/23/sms-101-why-messages-fail-to-deliver/, accessed 19 February 2018.
vider without a reciprocal benefit conferred on the subscriber as a result of dropped calls or undelivered text messages, the subscriber is thereby short changed in the process. The above scenario is tantamount to a failed consideration in the law of contract. Since the rela-tionship between a subscriber and a telecoms service provider is contractual, the principles of the law of contract with respect to failed consideration apply with equal force.
Failure of consideration by a telecommunication service provider
In the law of contract, a failure of consideration means that a state of affairs contemplated as the basis for payment has failed to materialise, or if it did exist, has failed to sustain itself.6 It means therefore that a failure can occur if a telecoms service provider fails to perform its own side of the bargain to sustain a continued connection or communication of the subscrib-er calls or to deliver the subscriber’s text message to the recipient. Consideration, when used in the relationship between a telecoms service provider and its subscriber, refers to the condition which formed the basis of the subscriber’s transfer of benefit or value to the tele-coms service provider. It is only when the condition (the continued connection with the recip-ient of the call) fails, that there is a failure of consideration (an inability or failure to deliver the text message) on the part of the telecoms service operator.
A party who has paid money to another for a consideration that has totally failed under a contract is entitled to claim the money back from the other party.7 In the same vein, a sub-scriber, whose airtime or call credit has been deducted by the telecoms service provider for dropped calls for the entire seconds or minutes which never added value or benefit to the subscriber, is entitled to a refund of the exact or equivalent airtime or call credit deducted from him. It is the present practice that, once a text message is composed and sent, the value or cost of the text message is automatically removed or deducted from the subscrib-er’s available airtime or call credit, irrespective of whether the text message is delivered or not. The telecoms service provider usually notifies the subscriber of the undelivered text message. In this scenario, the subscriber is entitled to a refund of the value or cost of the undelivered text message due to a total failure of consideration on the part of the telecoms service operator to deliver the text message.8
6 Prof. Festus Emiri, The Law of Restitution in Nigeria, Malthouse Press, Nigeria, 2012.
7 Nwaolisah v. Nwabufoh (2011) NWLR (Pt. 1268) 600 at 633, paras C–D, per Adekeye, J.S.C. (as he then was) and at p. 640, para A, per Rhodes-Vivour, J.S.C.
8 By the nature of the contract between the subscriber and the service provider it is implied that, once the subscriber has available airtime or call credit to sustain the transaction, the service pro-vider will execute the subscriber’s instruction by delivering the text message to the recipient. If the text message as initiated cannot be delivered, the service provider should not be allowed to unjust-ly enrich itself to the detriment of the subscriber.
The subscriber should not bear the financial burden of dropped calls and undelivered text messages, considering that the contract between the telecoms service provider and the subscriber is essentially a contract of adhesion that had not been negotiated, and in which the parties did not have equal bargaining powers. The telecoms service provider dictates the terms of the contract, therefore, the contractual relationship should be construed more in favour of the subscriber under the principle of contra proferentem.
When a call is dropped or a text message is not delivered and the telecoms service provider deducts the subscriber’s available airtime or call credit, the subscriber automatically suffers a financial loss and the telecoms service provider is conferred with a financial benefit. There-fore, when a telecoms service provider fails to execute or carry out the instructions of the subscriber by failing to deliver the text message, the service provider unjustly enriches itself and should refund to the subscriber the deducted airtime or call credit.
Unsolicited Calls and Text Messages: A Threat to Right to Privacy?
The right to privacy is sacrosanct and Constitutional.9 The right to privacy is simply the right to be left alone10 and implied therein is the right not to be unreasonably and unjustifiably disturbed. The right to privacy includes the right to a quiet enjoyment or use of one’s tele-phone line. In Anene v. Airtel Nigeria Limited,11 the court held thus:
With respect to the reliefs sought, there is no gainsaying the fact that the Plaintiff having undeniably purchased the Defendant’s telephone number . . . a contractual relationship exists between them with an implied covenant or duty on the part of the Defendant to allow him to enjoy the quiet and undisturbed use of the same. (Emphasis added.)
A telephone subscriber has a right to decide the kind of information to receive and his priva-cy should not be unjustifiably disturbed or intruded upon by service providers or telemarket-ers vide unsolicited calls and/or text messages. Unsolicited calls and/or messages constitute an unreasonable intrusion or invasion of one’s privacy. Thus, according to Warren and Brandeis:
Recent inventions and business methods call attention to the next step which must be taken for the protection of the person, and for se-curing to the individual . . . the right ‘to be left alone’ . . . Numerous
9 Section 37 of the Constitution of the Federal Republic of Nigeria, 1999 (as amended).
10 Warren and Brandeis, “The Right to Privacy”, Harvard Law Review, Vol. IV, No. 5, 15 December 1890.
11 (Unreported) Suit No FCT/HC/CV/545/2015, delivered 2 November 2016 by the Hon. Justice Jude Okeke, High Court of the Federal Capital Territory, Abuja.
mechanical devices threaten to make good the prediction that ‘what is whispered in the closet shall be proclaimed from the house-tops’.12
The enjoyment of right to privacy is pivotal and fundamental in every society. Every individu-al should be able to enjoy some solitude, walk down the street, sit down to unwind, take a nap, chat with friends and family or take a trip, without being hassled or hounded by unsolic-ited calls and/or text messages by service providers or telemarketers.
In modern days, one’s privacy has become more essential and the invasion of it, subjects one to mental pain and distress.13 Unsolicited calls and/or text messages, apparently harm-less, when widely and persistently circulated14 at odd hours and at resting time or periods, are potent for disturbance and nuisance and therefore constitute a breach of right to privacy. Considering the ways and means by which the right to privacy is invaded through unsolicited calls and/or text messages, the injury inflicted is, therefore, painful and anguishing to the human mind. In Anene v. Airtel Nigeria Limited (supra)15, the court held as follows:
By the unsolicited messages sent by the Defendant via its aforesaid telephone numbers to the Plaintiff’s said telephone line as shown in Exhibits B, B1 to B35, the Defendant is in violation of its duty to allow the Plaintiff a quiet and undisturbed use of the phone line. [. . .] I con-sider it a violation of both the Plaintiff’s right to his privacy and tele-graphic communication as well as a breach of the Defendant’s implied duty to allow the Plaintiff quiet and undisturbed usage of the telephone line.
Unsolicited calls and/or text messages do not only constitute a violation of the right to priva-cy but are a threat to telegraphic communications as guaranteed and protected under the 1999 Constitution.16 It is implied in every service provider/subscriber contractual relationship that a subscriber shall have quiet enjoyment in the use of his telephone line, therefore, un-reasonable and unjustifiable unsolicited calls and/or text messages constitute a violation of the contractual relationship and are a breach of the subscriber’s right to quiet enjoyment and use.17
12 Ibid (note 10).
13 Ibid (note 10).
14 Ibid (note 10)
15 (Unreported) Suit No FCT/HC/CV/545/2015, delivered 2 November 2016 by the Hon. Justice Jude Okeke, High Court of the Federal Capital Territory, Abuja
16 Section 37 of the Constitution of the Federal Republic of Nigeria, 1999 (as amended).
17 Anene v. Airtel (supra) (Unreported) Suit No FCT/HC/CV/545/2015.
Prohibition of unsolicited calls under the NCC Consumer Code18 of Practice Regulations, 2007
Under the Nigerian Communications Commission Consumer Code of Practice Regulations, 2007 (“the 2007 Regulations”), a service provider shall not engage in unsolicited calls, un-less it discloses:
(a) At the beginning of the communication, the identity of the operator or other person(s) on whose behalf the operator is making the unsolicited calls;
(b) The precise or exact purpose of the communication;
(c) During the communication, the full price of any product or service that is the subject of the communication;
(d) The person receiving the communication shall have an absolute right to cancel the agreement for purchase, lease or other supply of any product or service within 7 days of the communication, by calling a specified telephone number (without any charge, and that the operator shall specifically identify such during the communication) unless the product or service has by that time been supplied to and used by the person receiving the communication.19
A comprehensive reading of regulation 20 of the 2007 Regulations, in context, indicates that the 2007 Regulations do not totally prohibit telephone service providers from making unsolic-ited calls and/or sending text messages to their subscribers. The 2007 Regulations only lay down the conditions precedent, or guidelines, that a service provider must fulfil prior to en-gaging in unsolicited calls and/or text messages. The 2007 Regulations allow unsolicited calls once the service provider complies with the laid down conditions. It is, however, the writers’ opinion that unsolicited calls and/or text messages constitute “call nuisance” due to their timing and frequency, and are a breach of right to privacy.
The 2007 Regulations provide that:
Licensees shall also conduct telemarketing in accordance with any ‘call’ or ‘do not call’ preferences recorded by the Consumer, at the time of entering into a contract for services or after, and in accord-
18 A code of practice is a practical guide or set of regulations issued by an official or a professional body to regulate conduct within a particular industry or profession. A code of practice helps indus-try players to comply with ethical standards.
19 Regulation 20(a), (b) and (c), Consumer Code of Practice Regulations, 2007. This Regulation came into force on 1 August 2007.
ance with any other rules or guidelines issued by the Commission or any other competent authority.20
Sequel to the above provision, a service provider may make unsolicited calls and/or send text messages to a telephone subscriber, if the subscriber indicates at the time of the con-tract for services, possibly at the point of purchase of the SIM card, that unsolicited calls and/or text messages may be made or sent to his telephone line. In this circumstance, any “do call” preference recorded in the subscriber’s telephone line negates any claim to viola-tion or infringement of any right to privacy, in the event that solicitation calls and text mes-sages are made or sent to the subscriber’s telephone line by the service provider pursuant to the “do call” preference recorded on his telephone line.
Thus, the 2007 Regulations only prohibits unsolicited calls or text messages, if a telephone subscriber records a “do not call” preference against his telephone line at the time of enter-ing into a contract for service, or thereafter. If a service provider, despite a “do not call” preference recorded against a subscriber’s telephone line, makes or sends unsolicited calls and/or text messages to the line, the right to privacy of the subscriber is infringed upon and the subscriber may sue for damages. The subscriber may also sue for damages for breach of contract if there is an active “do not call” preference recorded against the telephone line.
The “call” or “do not call” preferences in the 2007 Regulations is equivalent to the provisions of the United States’ Telephone Consumer Protection Act of 199121 (“the 1991 TCPA”). The 1991 TCPA restricts telephone marketing or solicitation. It prohibits telemarketers from making or sending unsolicited calls and/or text messages on certain conditions. If a service provider makes an unsolicited call and/or sends text messages to a subscriber despite a “do not call” preference, then the subscriber may sue for damages or obtain an injunction against the telemarketer for a breach of contract or an infringement of his right to privacy.22
Under the 1991 TCPA, it is unlawful for any service provider, despite a “do not call” prefer-ence, to make any unsolicited call and/or to send text messages using an automatic tele-phone dialling system or an artificial or pre-recorded voice to:
(a) Any telephone line;
20 Regulation 20(c), ibid.
21 Telephone Consumer Protection Act of 1991, Pub. Law No. 102-243, 105 Stat. 2394 (1991), codified at 47 U.S.C. § 227.
22 O.B. Oregbemhe, “Consumers Protection in Advertised Promotions and Unsolicited Commercial Calls and Text Message in Nigeria”, Business Law Review, Nigerian Journal of Business and Corporate Law, Vol. 2, No. 4, December 2011, Hybrid Consult, Lagos, p. 11.
(b) The telephone line of any guest room or patient room of a hospital, health care facility, elderly home or similar establishment;
(c) Any cellular telephone service, specialised mobile radio service, other radio common carrier, or any service for which the call party is charged for the call;
(d) Initiate any telephone call to any residential telephone line using an artificial or pre-recorded voice to deliver a message without the prior express consent of the called par-ty, unless the call is initiated for emergency purposes; or
(e) Uses any telephone facsimile machine, computer or other device to send an unsolicited advertisement to a telephone facsimile machine, etc.23
A “do not call” preference recorded against a telephone line24 constitutes an implied en-forceable contract between the service provider and the subscriber or owner of the tele-phone line against which the “do not call” preference is recorded. An implied contract between a service provider and its subscriber is binding and enforceable.25
Prohibition of unsolicited calls and/or text messages under the Telephone Consumer Protection Bill, 2013
The Telephone Consumer Protection Bill 201326 (“TCPB 2013”) prohibits any service provid-er from making unsolicited calls or posting advertisements to any called party in Nigeria.27 The TCPB 2013, if passed into law, will protect telephone subscribers or consumers of telecommunications products and services from the activities of telemarketers. The TCPB 2013 provides both civil and criminal sanctions for the making or sending of unsolicited calls and/or text messages.28 The TCPB 2013 seeks to curb the “nuisance nature” of unsolicited calls and/or text messages and to protect the individual right to privacy and quiet enjoyment or use of a telephone line in Nigeria.
23 Section 227, Telephone Consumer Protection Act of 1991, Pub. Law No. 102-243, 105 Stat. 2394 (1991), codified at 47 U.S.C. § 227; See, Moser v. FCC, 46 F.3d 970 (9th Cir. 1995) cert. denied, 515 U.S. 1161 (1995) and , Destination Ventures Ltd. v. FCC, 46 F.3d 54 (9th Cir. 1995)
24 A “do not call” preference in accordance with the Regulation 20(2) of the Consumer Code of Practice Regulations 2007.
25 (Unreported) Suit No FCT/HC/CV/545/2015, delivered 2 November 2016 by the Hon. Justice Jude Okeke, High Court of the Federal Capital Territory, Abuja.
26 The Bill was sponsored by Honourable Abiodun Abudu-Balogun who represents Ijebu North, Ijebu East and Ogun Waterside Federal Constituency at the House of Representatives. The Bill was in-troduced into the House on 16 January 2013 and has advanced to Committee stage.
27 Section 1, Telephone Consumer Protection Bill, 2013. Section 3 thereof exempted the service provider from liability where the call does not include a solicitation to purchase goods and ser-vices, or where the consumer has provided prior express consent to a solicitation to purchase goods and services.
28 Sections 9, 10 and 11, ibid.
The TCPB 2013 provides that no telephone service provider shall call any residential29 tele-phone line using an artificial or pre-recorded voice to deliver messages or text messages without the prior express consent of the called party, unless such calls or text messages are made before 8am and after 9pm.30 Expressed in the proviso to section 2 of the TCPB 2013 is the fact that, even if a called party, subscriber, consumer or the owner of a residential telephone line, consents that solicitation calls and/or text messages be made or sent to his telephone line, then such solicitation calls and/or text messages must be made before 8am and after 9pm. If, in violation of section 2 of the TCPB 2013, a service provider makes solici-tation calls and/or sends text messages to a called party, subscriber, consumer or an owner of a residential telephone line between the hours of 8am and 9pm, then the service provider may be sued for so doing.
Granted that a called party, subscriber, consumer or an owner of a residential telephone line may consent to receiving solicitation calls and/or text messages in accordance with the TCPB 2013,31 if solicitation calls and/or text messages are made or delivered between the hours of 8am and 9pm in violation of the “before 8am and after 9pm principle”, such other-wise lawful solicitation calls and/or text messages automatically become unlawful and unso-licited calls and/or text messages. In the above instances, the called party, subscriber, consumer or the owner of the residential telephone line to which the “now unlawful” solicita-tion calls and/or text messages are made or delivered, may sue for damages for breach of right to privacy under the law.32
The fact that, otherwise lawful, solicitation calls and/or text messages are made or delivered between the hours of 8am and 9pm, (i.e. outside the statutorily allowed period), makes the solicitation unlawful. For a service provider to avoid incurring liability for damages for other-wise lawful solicitations to a called party, subscriber, consumer or owner of residential tele-phone line who had consented to receiving solicitation calls and/or text messages, the service provider must comply strictly with the “before 8am and after 9pm principle”. Once the service provider fails to comply with the statutorily imposed time frame, its immunity against liability for damages is broken.
29 The use of the phrase “residential telephone line” in the Bill has the effect of excluding unsolicited calls and/or text messages to telephone lines in public places, such as hospitals, guest houses, hotels, schools, and health care facilities, etc. We suggest that the Bill is too narrow in its applica-tion and is not comprehensive in scope. It should be expanded to apply to telephone lines in pub-lic places, as users or subscribers of such public telephone lines also require the quiet enjoyment of their telephone lines.
30 Section 2, Telephone Consumer Protection Bill, 2013.
31 Section 2, ibid
32 If the NTCPB 2013 is eventually passed into law by the National Assembly.
If the Bill is passed into law, it will mean that for a service provider to make an unsolicited call and/or text message to a residential telephone line, the express consent or authority of the owner of the telephone line must first be sought and obtained. If unsolicited calls and/or text messages are made to a residential telephone line without the express consent and authority of a called party, subscriber or owner of the telephone line being first sought and obtained, then any called party, subscriber, consumer or owner of the residential telephone line who is aggrieved by such unsolicited calls and/or text messages may sue for damages33
When any called party, subscriber, consumer or owner of a residential telephone line re-ceives unsolicited calls and/or text messages and wishes to stop further unsolicited calls and/or messages forthwith, he may request to be placed on “DO-NOT call Register List” which shall commence at the expiration of 30 days after the last call or solicitation.34 Once a request of a called party, subscriber, consumer, or owner of a residential telephone line to be placed on the “DO-NOT call Register List” is approved and registered, any subsequent unsolicited calls and/or text messages become unlawful and a breach of contract. A “DO-NOT call” request which is approved and registered constitutes a binding and enforceable contract between a service provider and a called party, subscriber, consumer or the owner of the registered residential telephone line.
The TCPB 2013 prohibits and bans online telemarketing35 except with the prior consent or application of the called party, subscriber, consumer or the owner of the telephone line.36 If online telemarketing occurs without the consent, permission or authorisation of the called party, subscriber, consumer or the owner of the telephone line first being had or obtained on his application, the service provider or telemarketer37 may be sued for damages for unsolic-ited calls and text messages.38
As a condition precedent, telemarketing organisations are required to display their telephone numbers, names or the telephone number and name of the companies for which they are marketing or making the solicitation for goods and services.39 Any service provider that calls or sends text messages to any called party, or its subscriber, in violation of the TCPB 2013,
33 Section 9, ibid. The action may be brought before a Federal High Court, State High Court or High Court of the Federal Capital Territory, Abuja, for redress.
34 Section 6, ibid.
35 “Telemarketing” means marketing conducted over telephone and includes text messages.
36 Section 4, ibid.
37 A “telemarketer” means the operator of a telemarketing business, including the Telephone Service Providers.
38 Section 4, ibid.
39 Section 5,ibid.
commits an offence and shall be liable to a fine of ₦5 million, provided that the called party proves the unsolicited call and/or text message for the provision of goods and services.40
In comparison, the protection against unsolicited calls and/or text messages offered by the 1991 (United States) TCPA is wider in scope than that offered by the (Nigeria) TCPB 2013. The TCPB 2013 only offers protection against unsolicited calls and/or text messages to residential telephone lines while the 1991 TCPA extends protection against unsolicited calls to the following telephone lines:
(a) Any telephone line;
(b) The telephone line of any guest room or patient room of a hospital, health care facility, elderly home or similar establishment;
(c) Any cellular telephone service, specialised mobile radio service or other radio common carrier, or any service for which the call party is charged for the call;
(d) Any residential telephone line unless the call is initiated for emergency purposes; and
(e) Any telephone facsimile machine, etc.41
The TCPB 2013 does not offer protection against unsolicited calls and/or text messages in accordance with international best practices in relation to unsolicited calls and/or text mes-sages. The TCPB 2013 contains adequate provisions/safeguards in the area of offering protection against unsolicited calls and/or text messages in the era of digital and technologi-cal intrusion into privacy. An unsolicited call or text message to the telephone of any guest room or patient room of a hospital, health care facility, elderly home or similar establishment, is more disturbing than those made or delivered to a residential telephone line. A patient in the hospital room, or a guest in a guest room, deserves more quiet time and requires protec-tion against unsolicited calls and text messages.
Conclusion
In conclusion, we advocate that service provider should always refund or credit subscribers with the value of the airtime deducted from their available air time whenever a text message is undelivered or a call is dropped due to the service provider’s fault as the service provider cannot profit from its own wrong. Whilst the proposed bill seeks in part to rectify the gap in the 2007 regulations, we recommend a further adjustment to the TCPB 2013 Bill in line with international best practices in terms of scope and application as outlined above.
40 Section 11, ibid.
41 Section 227, ibid.